The Office of Strategic Communications & Marketing (SCM) is responsible for developing creative, cost-effective marketing and communications strategies that support and promote the College’s mission, vision, and brand. We are also the central point of contact for the media and serve as the public voice of York Tech.
To maintain the integrity of the College brand and its reputation in the community, all print promotional material, logoed giveaway items, and external communications, whether produced by the SCM team or another entity, must be approved by the Director of Strategic Communications and Marketing prior to distribution.
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The SCM team provides expertise in areas key to the College’s success:
Our process is based on partnership. We collaborate with offices, departments, and programs across campus to understand their challenges, opportunities, and audiences.
We can help you define your messages and the value you bring to the people you serve. Then, we mix it all together with a dash of (brand-centric!) color, style, and smarts to create the tactics and products that will help you meet your goals.
Whenever possible, we’d like to start with a consultation. Rather than focusing first on the end product or the next event, we need to understand the big picture of the programs or services you offer and the people you reach. From there, together we can determine the best tactics and timeline for a particular project and can complete the appropriate project request forms.
We utilize project request forms to track our work flow and provide proactive client service. Complete the appropriate online form below to facilitate your request.