• A good exhibit is simply a stage for information exchange -- the company is the focus, not the exhibit

• Representatives may bring their own display or sign, as well as any literature, brochures, business cards, employment applications, electronic equipment, or promotional items

• The visual message should give even a casual observer a clear idea of what the company does -- make demonstrations short but entertaining

• Have brochures and business cards on hand, but keep paper to a minimum

• Make a good first impression -- students will base their opinion of the organization on the company representatives

• Staff must be very knowledgeable about their organization and career opportunities

• Ensure exhibit is staffed at all times

• Stand, don't sit, at the exhibit

• Wear name tags prominently

• Don't wait for visitors to approach -- be assertive, friendly, and sincere

• When choosing a color for the display:

                 blue = low key and low stress
                 red = high energy
                 yellow = #1 attention grabber
                 green = comforting
                 orange = cheap, inexpensive
                 metallic = premium, pricey
                 black = power
                 white = good guy

• After the career fair, respond to all inquiries personally ASAP to reinforce the company's good image; follow-up with any candidate directly; interviews can be set up at the company's office, or the use of our facility is available for a nominal charge.