York Technical College

News Release
For Immediate Release
Contact: Joe Polinski
(803) 981-7161

Entrepreneur Network Turns Its Attention to Social Media for the Small Business

February 18, 2010

ROCK HILL—More than 90 people gathered at the Cotton Factory in downtown Rock Hill on Tuesday for a special free event of the Entrepreneur Network. Jason Broadwater, principal and founder of RevenFlo LLC, made a presentation entitled "Friends, Fans and Followers: How Social Media is Changing Small Business.”

Broadwater presented 90 minutes of ready-to-apply techniques for using Facebook, LinkedIn, Twitter, blogs, and Google to expand small business’ outreach and customer service. Recommending that business owners keep a personal Facebook account separate from their business account, Broadwater demonstrated the Facebook page of his own company and pointed out the types of information appropriate for business pages. On his blog, he showed how writing informative articles can attract followers who may become customers.

Broadwater stressed the importance of making value-added postings and not just glib ramblings that one often sees on Facebook and Twitter. He uses his Twitter account to publicize when he has a new article posted on his blog. To wrap up the session, Broadwater demonstrated how businesses can set up profiles on Google to ensure that their business is listed during any search that is relevant to their business and the location.

For additional information about the Entrepreneur Network, visit  www.yorktech.com/en.

York Technical College . 452 S. Anderson Road . Rock Hill, SC 29730